News Article

In her new book, Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications, Sarah Durham offers organization leaders a step-by-step approach to rethinking nonprofit fundraising efforts.

Reportedly, the strategies used in the book have helped some of Durham's clients increase their operating budget from six figures to more than $5 million.

In an interview with FundRaising Success magazine, Durham explains that brandraising is a unique nonprofit approach to communications that combines the concepts of "mission" and "marketing." By brandraising through day-to-day communications with potential clients, organization leaders can simultaneously boost advocacy and funds.

Durham says brandraising strategies can help development teams spend less time worrying about newsletters and more time connecting with donors. She told the source that brandraising campaigns should theoretically take less time to develop because they are closely linked to an organization's mission.

The shift to brandraising can also save nonprofits costs because they eliminate the need for external communication teams. With brandraising, current staff are the best equipped to spread the word and raise funds.

Brandraising and cost savings may be good news for many organization leaders. According to onPhilanthropy.com, nonprofits currently spend more than $7.6 billion a year on marketing, public relations, and advertising.