Study reveals top ten reasons why donors stop giving

The Center on Philanthropy at Indiana University recently surveyed 1,000 lapsed donors from nine charities to determine why they had stopped giving. Here are the top ten reasons:

Felt another cause was more deserving	26.5%
No longer able to afford support	22.3%
No memory of ever supporting charity	11.4%
Still supports charity by other means	6.8%
Relocated or moved	6.7%
Death	5.2%
Charity communications were inappropriate	3.6%
Charity did not remind donor to give again	3.3%
Charity asked for inappropriate gift amount	3.1%
Charity did not inform donor how the gift was used	1.7%

Informative communication with your donors is one key way to maintain their support. Remind them why your mission is important and how their donations are making a difference. With a large donor base, staying in contact with your constituents can be challenging. Technology can help. MIP® Paradigm makes it easy to produce and personalize mailings and keeps donor information at your fingertips. To find out more, visit http://www.mip.com/products/fundraising/paradigm/.