Campaign Management

Campaign Management Module
Robust campaign management tools in Sage Fundraising 50 allow you to plan and manage simple or complex fundraising campaigns, including all the supporting activities such as events, solicitations and major gift requests for those campaigns. Built-in fundraising management tools give you the visibility to maximize the levels of responses, minimize the costs and more.

• Increase the effectiveness of your fundraising campaign processes from prospect analysis and communication delivery to measuring results
• Plan effective campaigns with standard analytical reports that show performance summaries by campaign and fund, relative to the previous year or current goals, and direct mail analysis
• Selectively target solicitations and maximize the rate and level of your response
• Quickly access the status of campaign progress through Snapshot Campaign Summary Reports or Campaign overview graphs
• Keep key campaign stakeholders in the know before, during and after the campaign with comprehensive campaign reports
• Easily track and report on each activity’s cost-per-dollar-raised directly in Sage Fundraising 50